Bringing Barney into the world of play.

We designed and developed a wooden toy range for Barney, translating the much-loved character and his colourful world into engaging products designed for young children.

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Our involvement covered the full product development process, from initial concepts and design through to detailed development and approvals, ensuring each product remained true to the Barney brand while working successfully as a physical toy.

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The range brought character, colour and play together across a collection of wooden toys designed to encourage interaction, imagination and early-years play.

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Product development · Toy design · Concept development · Creative direction · Character application · Product approvals