Taking an iconic brand into a new aisle.

Working closely with Unilever, we helped translate the world of Magnum from ice cream into chocolate, developing a distinctive look and creative direction for the brand’s move into the chocolate aisle.

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Our work spanned packaging design and the chocolate mould itself, including the distinctive central Magnum ‘M’ and a design that encouraged consumers to snap the chocolate around it. We developed the creative across the wider launch, including advertising, exhibition design, social media photography and seasonal Easter egg packaging.

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We also worked alongside the advertising agency responsible for the TV campaign, providing creative oversight to ensure the final execution remained aligned with the vision for the brand and product.

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The result was a cohesive creative approach that carried the indulgence and recognisable character of Magnum into an entirely new product category.

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Creative direction · Packaging design · Product & mould design · Brand development · Advertising · TV campaign oversight · Exhibition design · Social media photography · Seasonal packaging