Made to go perfectly with a Bud.

We helped develop a distinctive look and feel for a range of Budweiser-branded nuts, created as the perfect snack to enjoy alongside a beer. The challenge was to give the range its own personality while retaining the instantly recognisable character of the Budweiser brand.

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We oversaw the packaging design across film bags and shelf-ready packaging (SRPs), as well as the wider advertising materials supporting the range. We also provided art direction for the product photography, ensuring a consistent visual style across every application.

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The result was a cohesive snack range that felt unmistakably Budweiser while creating a clear identity of its own within the category.

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Creative direction · Packaging design · Shelf-ready packaging · Art direction · Photography direction · Advertising