Taking Thomas from screen to shelf.

We led global product development for Thomas & Friends across all consumer product categories, translating the much-loved world of Thomas into products designed for a wide range of markets, audiences and licensees.

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Our involvement spanned the product development process, providing creative direction and design support to ensure concepts remained consistent with the brand while working successfully across very different product categories.

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Alongside product development, we led the development of packaging design for global use, creating a cohesive packaging approach that could work consistently across categories, products and international markets.

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Global product development · Packaging design · Creative direction · Licensing · Cross-category development · Licensee support