Joey and Joy

Building a world around Joey & Joy.

We developed a range of product concepts for Joey & Joy, bringing the brand’s playful world of friendship, affection and humour into a broad collection of lifestyle products.
 

The distinctive hand-drawn characters, soft colour palette, patterns, typography and stitched details were translated across stationery, bags, accessories, homeware and gifting, creating a consistent visual language that remained flexible across very different product categories.
 

From initial concepts through to finished product applications, we created a creative framework that gave licensees the inspiration and tools to extend Joey & Joy naturally into the consumer world while retaining the personality of the original brand.
 

Licensing · Product development · Creative direction · Product concepts · Brand application · Licensee support