Mula and Friends

Taking Mula beyond the page.

Working with Sweet Cherry Publishing, we developed a comprehensive style guide for Mula and Friends, transforming the colourful world of the books into a flexible visual toolkit for licensing and consumer products.
 

We expanded the existing characters and artwork into a broader brand language, creating new assets, patterns, compositions and product applications that gave licensees the tools and inspiration to work confidently with the property.
 

The result was a playful and practical creative toolkit that helped Mula and Friends make the leap from storybooks into products, play and everyday life, while staying true to the spirit of the original books.
 

Style guide development · Brand development · Licensing · Creative assets · Patterns & graphics · Product applications · Licensee support