Refreshing a much-loved brand.

We refreshed and expanded the Tom Gates style guide, adding hundreds of new illustrations and creating a more intuitive, designer-friendly library of assets. The updated guide made it easier for designers and licensees to find and use the right creative elements, helping the brand stay consistent across a wide range of applications.

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The expanded toolkit also supported ongoing product development, giving licensees greater flexibility to create new products while retaining the distinctive personality and energy of Tom Gates.

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Style guide development · Illustration development · Brand asset refinement · Product development · Licensee support