Big ideas for little imaginations.

We designed and developed a series of toy concepts for Bing, exploring how play could support fine and gross motor skills while staying true to the warmth, familiarity and character of the brand.

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Drawing on insights from focus groups and observational sessions at the nursery managed by Sultan Hassan, we translated real early-years behaviours into purposeful, character-led product ideas.

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From counting and coordination to sensory play and discovery, each concept was developed to encourage movement, creativity, confidence and learning through play.

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Product development · Toy concept design · Creative development · Early-years research · Character-led design · Licensee support