Universal

From insight to shelf.

We provided design consultancy for Universal across European markets, taking projects through a clear four-stage creative process: Brief, Insight & Exploration, Concept Creation and Artwork.

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From understanding the initial brief and exploring creative opportunities through to concept development and final artwork, each stage was designed to keep the work aligned with the wider strategy, meet relevant European requirements and deliver a validated lead concept ready for market.

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Design consultancy · Insight & exploration · Concept development · Creative direction · Artwork · European market adaptation