Building a brand with provenance at its heart.

We partnered with The Kennet Crayfish Company as their end-to-end creative consultant, building the brand from the ground up and shaping its identity across every touchpoint. From the logo, original crayfish illustrations, colour palette and typography through to a comprehensive brand style guide, we created a distinctive visual language rooted in the company’s provenance and sustainability story.

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The identity was extended across FMCG food and drink packaging, premium bottle labels and seasonal gifting ranges, alongside marketing collateral and social media. We continued to provide creative direction across print, digital, retail and product development, ensuring the brand remained consistent as it grew.

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The result is a cohesive, premium identity that brings together provenance, sustainability and a strong presence on shelf.

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Brand identity · Logo design · Illustration · Brand guidelines · Packaging design · Label design · Marketing collateral · Social media · Creative direction