From storybook to brand world.

Working with Sweet Cherry Publishing, we developed a comprehensive style guide for Maggie Sparks, translating the colourful world of the books into a flexible creative toolkit for licensing and consumer products.

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Building on the characters, humour and magical personality of the original stories, we created a cohesive visual language spanning character assets, colour, typography, patterns, compositions, packaging and product applications.

The result gave licensees a clear and inspiring framework for taking Maggie Sparks beyond the page, while ensuring every application remained recognisably true to the original world of the books.

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Style guide development · Brand development · Character assets · Patterns & graphics · Packaging design · Product applications · Licensee support